May 29, 2025

Ironmark Expands Franchise Marketing Capabilities With Acquisition of Vista One

This Acquisition Marks the Fourth Add-on Completed by Ironmark Since Our Investment


We’re pleased to share that our portfolio company, Ironmark, has acquired Vista One, a digital marketing agency with deep expertise in lead generation and social media for multi-location franchise brands. Vista One further strengthens Ironmark’s position as a provider of data-driven omnichannel marketing solutions to mid- and enterprise-sized businesses. This acquisition marks the fourth add-on completed by Ironmark since we partnered with its founder, Jeff Ostenso and President, Matt Marzullo in June 2022.

We believe that effective marketing will increasingly rely on data-driven consumer insights and will benefit from multiple touchpoints with end-customers.  Ironmark continues to meet the evolving needs of its clients and will explore additional add-on acquisition opportunities to expand its suite of data-driven marketing solutions. 

Here is a link to the announcement.