Lynne Kingsley of Ironmark provides an overview of the pros and cons of ChatGPT and how it is impacting the world of marketing. She notes that human-led AI is the way to go. Although the marketing industry has an incredible opportunity to leverage the power of AI-led tools to make their work better, she warns that the industry should stay vigilant about how these innovations in technology can complement their function, not replace it. 

Here is a link to the full blog post from Ironmark.