February 08, 2023

Ironmark Blog on ChatGPT's impact on marketing

Lynne Kingsley of Ironmark discusses her views on how ChatGPT has brought changes and opportunities to the world of marketing

Lynne Kingsley of Ironmark provides an overview of the pros and cons of ChatGPT and how it is impacting the world of marketing. She notes that human-led AI is the way to go. Although the marketing industry has an incredible opportunity to leverage the power of AI-led tools to make their work better, she warns that the industry should stay vigilant about how these innovations in technology can complement their function, not replace it. 

Here is a link to the full blog post from Ironmark.